Objective: to develop the project of new fish fast-food.

The idea of project consisted in creation and promotion of fast-food with healthful cuisine, moderate prices and assortment of fish dishes that one could taste only in a restaurant until now. This format (fish fast-food) gained acceptance in Western Europe and the USA, where similar establishments are one of the leading ones in «fast-food» segment. In addition, fish fast-foods are developing in Russia quite successfully. The experience of Austrian Nordsee trademark served as an orienting point for «Ryba-Hit» TM creation.

Within the framework of this project the conception, corporate style, principles of fast-food design, menu, management standards and standards of technological processes in the establishment were developed.

The prosecution of project was conducted in accordance with the plan of business standardization of public catering enterprises.