Objective: to standardize business, corporate style and appearance principles of “Blinoff” restaurants.

The idea of «Blinoff» TM development: regional promotion of the successful restaurant with well-handled cuisine, that offers a wide assortment of home dishes with an accent on pancakes, blintzes and vareniks, wide choice of alcoholic and non-alcoholic drinks, democratic prices and high quality of services to visitors.

The strategic aim of «Blinoff» TM development is maximal growth of network through opening of restaurants and new own establishments by the license holders.

Priority direction is opening of new restaurants in regions with high level of business and tourist activity. The umbellate variant of development is possible – in this case a partner-licensee provides development of whole region (province or group of provinces).

Basic targeted audience: active population from 20 years old and up with monthly family income of $200 per person and more.

«Blinoff» TM restaurant is oriented at middle price segment and can be located either in a stationary building or in retail and entertainment centers.